A redirect QR code (often called a dynamic QR code or editable QR code) points to a short link that redirects to your real destination. This lets you change the URL later without re-printing the QR.
If you’re comparing options, see Static vs Dynamic QR codes.
When you should use a redirect QR code#
- Menus, posters, storefronts, packaging — anything that’s expensive to reprint.
- Campaigns where you rotate destinations or run A/B tests.
- Long URLs that make static QRs dense (short links scan more reliably).
How to create a QR code redirect to a website (QRFlow)#
- Start with a URL QR code (paste your website link).
- Enable Dynamic QR to create a short redirect link.
- Save the edit key so you can update the destination later.
- Download SVG/PNG and scan-test on iPhone + Android.
Related: Dynamic QR (redirect) overview · Short URL strategy
Can you redirect an existing QR code?#
It depends on what your existing QR code encodes:
- If it’s a static QR (it encodes the final URL/content): you cannot change it. You must generate a new QR and reprint.
- If it’s a dynamic/redirect QR (it encodes a short redirect link you control): you can update the destination behind that link.
- Some people search “forward QR code” or “redirect existing QR code” meaning “edit the QR image/PDF” — that isn’t possible for static QRs.
See also: Static vs Dynamic QR codes.
Common mistakes to avoid#
- Losing the edit key (you won’t be able to update the redirect).
- Pointing to unstable destinations (temporary redirects, expiring links).
- Printing too small for the distance (see size by distance).
Tracking scans (optional)#
For attribution, add UTM parameters to your destination URL and track in analytics. See UTM campaign tracking for QR.