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Short URL strategy for QR codes (reduce density, improve scans)

Why shorter URLs scan better, what to avoid (expiring links), and a practical plan for stable QR destinations.

On this page
  1. What to avoid
  2. A stable plan
  3. When you truly need a redirect
Quick steps
  1. Create a stable short URL: Use a short landing page you control instead of temporary links.
  2. Add UTMs only if needed: Keep tracking parameters short to avoid dense QRs.
  3. Generate and test: Create the QR and scan on mobile data and WiFi.
  4. Print with SVG: Export SVG to keep edges sharp at any size.

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The QR code’s density depends on how much data you encode. Shorter URLs usually scan faster and survive worse printing conditions.

What to avoid#

  • Very long tracking URLs with many parameters.
  • Links that may expire (temporary campaign tools, expiring share links).
  • Redirect chains that break on mobile.

A stable plan#

  1. Create a short, stable landing URL (e.g. /menu, /contact, /event).
  2. Add UTMs only if you need measurement (keep them clean).
  3. Encode the final destination as a URL QR.
  4. Test scan and then print with SVG.
  5. For quick print layouts, use poster / sticker layout.

When you truly need a redirect#

If you must update destinations after printing, you’re describing a dynamic QR (redirect). See: Static vs Dynamic QR.

Continue reading

← Previous
UTM tracking for QR codes: measure scans in Google Analytics
How to add UTM parameters to QR destinations, which UTM fields matter, and how to keep URLs short enough to avoid dense QRs.
Next →
Google Maps QR code guide: location vs directions
Create a Google Maps QR code for a location or directions, choose the right link, and print tips for signage.

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Related topics

Dynamic & Redirect QR CodesBrowse all topics →

Quick answers

Common questions

Do short URLs scan better?
Yes. Short URLs reduce QR density and improve scans.
Should I use link shorteners?
Use stable links you control to avoid blocked or expired shorteners.
Should I use static or dynamic QR for campaigns?
Use static for stable destinations and dynamic for editable or trackable campaigns.
How do I add tracking without breaking scans?
Keep UTM parameters short and avoid long redirect chains to reduce QR density.
Try it now
Generate QR codes locally in your browser — no uploads.