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Short URL strategy for QR codes (reduce density, improve scans)

Why shorter URLs scan better, what to avoid (expiring links), and a practical plan for stable QR destinations.

The QR code’s density depends on how much data you encode. Shorter URLs usually scan faster and survive worse printing conditions.

What to avoid

  • Very long tracking URLs with many parameters.
  • Links that may expire (temporary campaign tools, expiring share links).
  • Redirect chains that break on mobile.

A stable plan

  1. Create a short, stable landing URL (e.g. /menu, /contact, /event).
  2. Add UTMs only if you need measurement (keep them clean).
  3. Encode the final destination as a URL QR.
  4. Test scan and then print with SVG.

When you truly need a redirect

If you must update destinations after printing, you’re describing a dynamic QR (redirect). See: Static vs Dynamic QR.

Continue reading

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UTM tracking for QR codes: measure scans in Google Analytics
How to add UTM parameters to QR destinations, which UTM fields matter, and how to keep URLs short enough to avoid dense QRs.
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Restaurant menu QR codes: print tips that prevent scan frustration
Best size for table tents and wall posters, avoiding glare, and a practical checklist for menus that scan instantly in real lighting.

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