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URL/Phone/SMS/Email/Maps QR payloads: what scanners do after scanning

Practical payload formats (tel:, sms:, mailto:, geo:) and tips so users land on the expected action screen on iOS/Android.

On this page
  1. Most common payload formats
  2. Practical tips
  3. Templates you can use

Recommended templates

URL QR Code
Convert a website link to a QR code instantly. Also searched as qr url, qr code to URL, or turning a URL into a QR code.
Redirect QR Code
Create a redirect QR code for campaigns, menus, packaging, posters, and any QR that may need a new destination later. Also searched as dynamic QR, editable QR, or QR code redirect to website.
Business Card QR Code
Create a business card QR code (vCard) so people can save your contact details instantly. Also searched as a QR code business card, QR business card, business card QR code generator, QR code generator for business card, visiting card QR code, or name card QR code.
WiFi QR Code
Let guests join your WiFi by scanning—no typing passwords.
YouTube QR Code
Convert a YouTube link to a QR code so people can watch a video, open a playlist, or subscribe instantly. Also searched as YouTube to QR code, QR code to YouTube, or YouTube channel QR code generator.
Instagram QR Code
Create an Instagram QR code for your profile and download PNG/SVG on desktop/web for print or sharing.

Use cases & print ideas

Matching pages that explain where this QR type works best before you open the generator.
Redirect QR Code Use Cases
Use Redirect QR when the printed asset must stay fixed but the destination, tracking, or campaign path may change after launch.
WiFi QR Code Use Cases
Let guests connect by scanning once instead of typing a long password at reception desks, rentals, cafes, or events.
YouTube QR Code Use Cases
Turn offline scans into video views, channel subscriptions, or playlist opens without asking people to type a URL or search your handle.
Instagram Web QR Code Download PNG for Print
Use an Instagram profile QR when you need a PNG or SVG you can download on desktop/web and place on cards, packaging, posters, or creator media kits.

Scanners don’t just “read a QR” — they interpret the payload into an action (open a website, call a number, compose an email).

Most common payload formats#

URL
https://example.com
Phone (dial screen)
tel:+14155552671
SMS (compose)
sms:+14155552671?body=Hello%20QRFlow
Email (compose)
mailto:hello@example.com?subject=Hi&body=Message
Maps (location)
https://maps.google.com/?q=48.8584,2.2945

Practical tips#

  • Always test both iPhone and Android (behavior differs for sms/mailto parameters).
  • Encode full international phone numbers with “+”.
  • For Maps, using a normal HTTPS maps URL is the most universal.

Templates you can use#

Continue reading

← Previous
Google review QR code guide: get your review link + print tips
How to get your Google Business Profile review link (or Place ID), create a Google review QR code, and print it so it scans reliably.
Next →
Mailto QR code guide: QR code that opens email
Create a mailto QR code (email QR code) that opens an email draft with recipient, subject, and message — with examples and print tips.

Related guides

Payloads
Exact WIFI: payload format, what “Encryption” means, and how to avoid scan failures on iPhone/Android (special chars, hidden networks).
Which vCard fields actually get saved on iOS/Android, what to keep minimal, and how to avoid bloating the QR for better scans.
Generate a QR code for your Wi-Fi network to allow guests to join without manually typing the password.
How to create a URL QR code, shorten long links, and keep scans reliable.
When a text QR code makes sense and how to keep it scannable.
Create a Google Maps QR code for a store location or directions link, choose the right URL, and print it for signage.

Quick answers

Common questions

Which payload is most reliable?
Standard URL and tel: formats work best across devices.
Do SMS and email parameters always work?
Behavior varies by device, so test on iPhone and Android.
Which QR format works best?
Use standard formats like URL, WIFI, vCard, or wa.me and keep the data short.
How do I keep QR content scannable?
Remove extra fields, shorten URLs, and print larger for dense data.
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