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QR color, contrast & quiet zone: the print rules that actually matter

Why quiet zone is non-negotiable, how to choose colors that scan, and what backgrounds (patterns, gradients) break QR detection.

On this page
  1. Quiet zone (margin) rule
  2. Contrast rule
  3. Background rule
  4. Logos and fancy shapes?
  5. Fast checklist
Quick steps
  1. Pick high contrast: Use dark QR modules on a light background whenever possible.
  2. Keep a clean margin: Leave a quiet zone of at least 4 modules on every side.
  3. Avoid busy backgrounds: Do not place the QR on photos or patterns; use a solid plate if needed.
  4. Test in real lighting: Scan under the same lighting and angle as the final placement.

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If you want reliable scans, treat QR design like typography: contrast and spacing matter more than style.

Quiet zone (margin) rule#

Always keep a blank border around the QR code. Minimum is 4 modules (the small squares) on all sides. Cropping the margin is the #1 reason printed QRs fail.

Contrast rule#

  • Best: dark QR on white/light background.
  • Avoid: light QR on dark background (some scanners still struggle).
  • Avoid: low contrast (gray-on-gray), metallic ink, glossy reflections.

Background rule#

  • Do not place QR on busy patterns, photos, gradients, or textured paper.
  • If you must, put a solid light “plate” behind it (including the quiet zone).

Logos and fancy shapes?#

Logos in the center can work, but they reduce effective error tolerance. If you add a logo later, print bigger and test more devices.

Fast checklist#

  • Dark on light
  • Keep quiet zone
  • Use SVG for print
  • Test iPhone + Android

Continue reading

← Previous
SVG vs PNG for QR codes: which one should you download?
When SVG is mandatory (printing), when PNG is fine (screens), and how resizing affects scan reliability.
Next →
UTM tracking for QR codes: measure scans in Google Analytics
How to add UTM parameters to QR destinations, which UTM fields matter, and how to keep URLs short enough to avoid dense QRs.

Related guides

Printing
Best QR size for business cards: 20–25 mm (0.8–1.0"). Includes US/EU/JP card dimensions, quiet zone rule (4 modules), and a print checklist.
How to add a QR code to a business card (visiting card) in Canva: generate the right QR (vCard vs URL), download SVG/PNG, keep a quiet zone, and export for print.
Canva QR code generator: create a URL QR in Canva, or generate vCard/WiFi/social QR codes with QRFlow and upload — plus print-ready export tips.
When SVG is mandatory (printing), when PNG is fine (screens), and how resizing affects scan reliability.
Pick the right error correction level for print/screens/logos. Learn the trade-off: higher correction = denser QR = needs larger print.
How big should a QR be on posters and signs? Use a simple distance→size table, plus placement and glare tips for real-world scanning.

Quick answers

Common questions

How big should the quiet zone be?
At least 4 modules of blank space on all sides.
Is dark on light always best?
Yes. High contrast is the most reliable across scanners.
What size should I print for reliable scans?
Use 20-25 mm for business cards and scale up for posters or distance scans.
Which download format is best for print?
Use SVG for crisp edges at any size. PNG is best for screens only.
Try it now
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